Head of Marketing

Craft the Story of How Ethereum Wins Institutional Adoption

Why Etherealize?

Etherealize is bringing the real world to Ethereum. We are building the infrastructure for Wall Street to operate on Ethereum-based rails and move the financial system into the 21st century.

We are looking for a visionary marketing leader to help us revolutionize financial markets with next-generation technology. You will be joining a team dedicated to unlocking the true potential of on-chain finance, creating a world where traditional assets flow seamlessly through blockchain protocols. Etherealize has a series of exciting products that will be revealed in 2026, and we need the right person to help amplify them to the crypto community, to Wall Street, and to the world.

What Will You Do?

You will report directly to the CEO and own the marketing function, driving strategy and execution to position Etherealize as the bridge between institutional finance and Ethereum.

• Strategy & Narrative: You will craft narratives that resonate with two distinct audiences: Wall Street (credit market agents, investment executives) and Web3 (crypto-natives, technologists). You will lead the "elevation" of the Etherealize parent brand while managing distinct sub-brand strategies for our upcoming product suite.
• Content & Social: You will own our social presence (specifically Twitter and LinkedIn) and our content marketing machine. You will oversee production of short and long-form writing and educational pieces, while managing external writers to scale our output.
• Brand Evolution: You will evolve our branding and visual identity and ensure we have a coherent brand identity across our products, content, and marketing channels. You must have the aesthetic taste to strike a delicate balance in our brand: blending crypto techno-futurism with Wall Street conservatism.
• Web & Messaging: You will own the website, ensuring it effectively balances messaging for our various stakeholders.
• Events & Ecosystem Engagement: You will oversee our presence at high-impact industry events. Objectives include hosting community dinners and working with our PR agency to secure speaking engagements. You will keep our relationship with the Ethereum community strong. You will rally the ETH community to show how we are "winning" institutional adoption and signal to institutions that Ethereum is the go-to platform for tokenization and on-chain business activity.
• Go-to-Market & Product Launches: You will orchestrate high-impact launches for our upcoming stealth initiatives, specifically:
  • Institutional Product BD Materials: Create sales collateral to highlight how our product suite works for institutional prospects at the top of the BD funnel.
  • Infrastructure Positioning: Develop messaging for our core technology stack that resonates with web3 builders and developers
  • Institutional Platform Rollout: Create marketing artifacts that support the launch of our institutional protocol.

Who Are You?

You are a proactive, autonomous operator who thrives in a fast-moving, high-context startup environment.

• The Bridge: Deep understanding of both Institutional Finance (Wall Street) and Web3/Ethereum. You must be able to speak to credit market agents about settlement pain points and to crypto-natives about ZK-proofs and tokenization.
• The Owner: You bring 10+ years of experience across marketing, brand, and GTM, and have already been the most senior marketing owner for a company or major product line. You’ve led high-stakes launches, and you know how to operate with the judgment and accountability that comes with that responsibility.
• The Aesthete: You have a strong eye for design. You understand that our brand needs to look cutting-edge but trustworthy enough for institutional capital.
• The Executor: You get things done quickly and at a high level of quality. You enjoy rolling up your sleeves on the highest-leverage work, setting narrative, shaping launches, obsessing over copy, ensuring quality, while designing systems that scale beyond you.
• The Storyteller: You are an exceptional writer and communicator who can translate complex technical and financial concepts into compelling narratives. You possess a strong editorial mindset for producing whitepapers, reports, and executive thought leadership. You have strong judgment about how and when to use public channels to build credibility and momentum. You’re great at tweeting.
• The Strategist: You can sit in on product meetings, business development pitches, executive strategy sessions, and more, and weave them together to create effective marketing strategies and compelling narratives that will drive the company (and Ethereum) forward.
• The Evangelist: You believe that "if Ethereum wins, we win" and are passionate about positioning ETH as the best blockchain for global finance.

What’s In It For You?

• Front-row seat to Ethereum history. You will have the opportunity to build the brand voice of a company that is fundamentally changing how financial markets operate. You will work with a high-performance team in a flexible, remote-first environment where your impact will be immediately visible.
• Scope & autonomy. You will report directly to the CEO and define the marketing roadmap for 2026 and beyond.
• Career rocket fuel. We are one of the most dynamic and exciting startups in Ethereum, with deep ties to the Ethereum Foundation and other foundational Ethereum institutions. After this role, the sky’s the limit for your career.

Employment Details

• Location: NYC preferred, but remote for the right candidate.
• Compensation: $250k - $325k base salary + equity.
  • Candidate’s final comp package highly variable based on prior experience, qualifications, job-related skills, and interview performance.
• Benefits: Medical, dental, and vision healthcare, 401(k), unlimited PTO policy, $1,500 home office set-up stipend. See more here.
• Start date: ASAP.

Equal Opportunity

Etherealize values diversity in all its forms. We welcome qualified applicants of every background and identity.